Undoubtedly, it is the number one sports brand SWOT analysis for Nike Nike is considered a world-renowned icon. Nike Running France Facebook Page 163 144 likes 13707 PTA Most popular week 22 sept. 2013 The Nike Running Facebook page is a collective of runners affiliated to Nike and to the Nike + community. For every force we usualy do the SWOT analysis. One of Nike´s strength is its logo, the so called “woosh†. Internal: Strengths – The first strength of Nike as a company is that is outsources all aspects of its production to overseas facilities. Though we have mentioned the fact that it has outsourced its manufacturing aspects completely as strength, the negative publicity that Nike got because of labor unfriendly conditions in its overseas outlets has badly dented its brand image. The SWOT analysis of Google differentiates all the main strengths, weakness, opportunities, and threats that give assistance to the company to scale up more. This is a strength as the company saves money on the labor costs and the helps the company focus on design … (Needed for right referencing), Sir please update this SWOT analysis as soon as possible. -Baines, Fill & Page, pg 745, 2011. Nike is one of the top three players in the world for sports shoes. Strength of the company is that it has outsourced all aspects of its production to overseas facilities and thereby, does not have any manufacturing outlet of its own. Strong Brand Awareness – Nike is one of the most recognizable brands in the world as its name alone is memorable, easy to pronounce, and very unique. In these recessionary times, it is not a good business practice to be overly dependent on one segment and hence, Nike ought to diversify horizontally as well as vertically and include apparel and other accessories. NIKE SWOT Analysis. Extensive global production and di… Employing over 62 000 people, a total of $30.6 billion was recorded in 2015, which gives an increase of 10.1% over that of the previous year. Let's stay in touch :). In involves analysis of an organisations strengths, weaknesses, opportunities and threats. " In the industry, Nike’s has maximum or main competition; direct competitors of the company include Adidas AG, Puma AG, and New Balance etc. SWOT Analysis Of Nike's Marketing Strategy. Strong brand image 2. • It concentrates and focuses primarily on producing sportswear and athletics products (About.nike.com, 2016). Nike does have some of its retailers. However, the customers of the Nike’s have the brand awareness and this is the reason that the company put more effort in the products. SWOT analysis: Nike Introduction Like most companies, Nike has corporate strengths and weaknesses. Nike currently employs more than 60,000 people around the globe and its stock is now reaching the highest levels in its history. The following strengths are the most notable in the case of Nike Inc.: 1. • It concentrates and focuses primarily on producing sportswear and athletics products (About.nike.com, 2016). SWOT and PESTLE Analysis of Nike. Nike’s Strengths – Internal Strategic Factors. The report also manifests intelligence on Nike's internal weaknesses and external threats that can cripple its growth. The Market Cap of the Oregon-based corporation is now equal to approx. Nike is over-dependent on US market for its revenue and sales. While this is necessarily not a bad thing, the current market scenario is such that consumers are migrating to the middle tier of the luxury scale as they are becoming price conscious and quality focused. However, in the 50 years that Nike has been in business, it has weathered most challenges. NIKE SWOT Analysis. The goal of the page is to promote the brand’s products and also to increase the Nike + community through Branding, Infotainment and Events. The SWOT analysis of Nike discusses the strengths, weaknesses, opportunities and threats of the leading footwear brand - Nike. This SWOT analysis looks at Nike, a global retailer that specialises in sportswear, including shoes, clothing and accessories. SWOT Analysis of Nike; The chosen corporate strategy for Nike is likely to be based on its own internal strengths and weaknesses in relation to its external opportunities and threats facing the organisation. When people see the logo without the brand name, they will immediately be able to identify it as Nike, which shows the power of the brand. A SWOT analysis is very useful to identify the external and internal factors that influence Nike. The biggest strength of Nike is that it is an extremely competitive organization with its approach of “Just Do It” slogan for its brand epitomizing its attitude towards business. Finally, Nike stands to benefit from the current disarray among its competitors because of the fragmentation of the market wherein Nike with its USP or Unique Selling Proposition can standalone among them. These competitors influence the thre… 2. Its main focus is to produce quality and innovative products. In recent years, Nike has begun to diversify into accessories and other premium products apart its signature footwear segment. In reality NIKE, ADIDAS, PUMA got similar number of likes. The SWOT of Nike discusses the strengths, weaknesses, opportunities and threats of the leading footwear brand – Nike. education. The company was founded on the principle that it would make shoes for anyone who could walk or run and this has been the guiding philosophy behind Nike. Nike Inc. is one of the biggest sports footwear, apparels and equipment company in the world. Facebook has been hailed as the king of social media networks. This component of the SWOT Analysis deals with the internal strategic factors that support business development and competitiveness. It designs and sells shoes for a variety of sports including baseball, golf, cheerleading, volleyball, tennis and football. 2. One of Nike?s strength is its logo, the so called “woosh” . In 2018 42% of revenue is generated by the US market and the remaining revenue from the Non-US market. March 31, 2019 By Hitesh Bhasin Tagged With: SWOT articles. The company was founded on the principle that it would make shoes for anyone who could walk or run and this has been the guiding philosophy behind Nike. Your email address will not be published. A SWOT analysis is very useful to identify the external and internal factors that influence Nike. When people see the logo without the brand name, they will immediately be able to identify it as Nike, which shows the power of the brand. The goal of the page is to promote the brand’s products and also to increase the Nike + community through Branding, Infotainment and Events. The effective tax rate in FY 2018 was 55.3% which was 13.2% in the year 2017. Nike is the largest maker of athletic apparel and gear. Nike has captured approximately 31% of global athletic footwear market. I love writing about the latest in marketing & advertising. The year 2015 proved to be quite a profitable year for it. What’s the date of this article? Listing Nike’s strengths is the easiest component of a SWOT analysis. We are a ISO 9001:2015 Certified Education Provider. 1. Nike Inc. is listed on NYSE. Nike has the unique advantage of offering value for money and this can be leveraged to the hilt as the company begins to make inroads into the newer consumer segments, which want quality at an affordable price. A SWOT analysis is really utile to place the external and internal factors that influence Nike. However, in the 50 years that Nike has been in business, it has weathered most challenges. However, the company must continue innovating to ensure such market position, considering the threats facing its social networking and online advertising services. ET On the other hand, Nike is showing some weaknesses since it is still mostly reliant on its fo… •Contract manufacturing of shoes to low-wage factories makes Nike susceptible to laws, and economic problems abroad. However, new entrants required the huge amount for the capital; therefore, Nike has the maximum market share in the footwear industry (Reuters, 2016). Rapid innovation processes 3. got my work done in time. The fact that the company has a global supply chain means that it is subject to the vicissitudes of international trade practices including labor strikes in its overseas locations, currency fluctuations that decrease its margins, as well as lack of control over the geopolitical events happening around the world which have the potential to disrupt its global supply chain. SWOT Analysis Nike Strengths. With over 1 billion users, Facebook has become one of the most popular social media networks in the world. SWOT Analysis Of Nike's Marketing Strategy. “People aren’t using Facebook less” — we have read this in the latest TechCrunch article describing current earnings report of the American company. © Management Study Guide The SWOT analysis of NIKE, Inc. just underlines this fact. Nike Running France Facebook Page 163 144 likes 13707 PTA Most popular week 22 sept. 2013 The Nike Running Facebook page is a collective of runners affiliated to Nike and to the Nike + community. 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